MobileTech Conference 2011 Fall Edition Mainz

Germany’s leading Conference for mobile Development has turned into a twice a year rhythm now. So, the next issue is already ahead of us, it takes place from 12-14 September in Mainz. Of course we are also onboard, more about that further down. First let us tell you about the highlights of the show from our totally subjective point of view. Markus Bokowsky had been again part of the Advisory Board and it looks like they got a pretty interesting program together.

http://mobiletechcon.de/2011/

The focus this time is a bit more on non-technical talks, so there will be also lots into it for non-Developers. You can find these talks in the tracks Marketing & Innovation, Business Stories and Design & Experience.

Our Picks
Please note, most of the talks will be in German.

Keynote:
Die Evolution vom stationären zum Mobile Web
Dietmar Klotz - Qype GmbH
13.09.2011 | 9:15 - 10:00 AM

Sessions:
Mobile Angebote des ZDF
Holger Meier - ZDF
13.09.2011 | 11:45 - 12:45 AM

Mobile Apps: Homogene Erweiterung des Produktportfolios
Dirk Muthig - Lufthansa Systems AG
13.09.2011 | 3:00 - 4:00 PM

Geräte, Plattformen, Versionen - neue Herausforderungen im mobilen Markt
Jan Webering - YOC AG
Roland Gülle - Sevenval GmbH
13.09.2011 | 3:00 - 4:00 PM

„Mobilisierung von Immobilien“: die neue API-Strategie von Immobilien
Lorenz Hahn - Immobilien Scout GmbH
Rob Bors - ImmobilienScout24
13.09.2011 | 4:30 - 5:30 PM

Gamification und mobile Endgeräte - eine Traumhochzeit
Markus Breuer - The Otherland Group
13.09.2011 | 4:30 - 5:30 PM

Near Field Communication – die unterschätzte Technologie
Dr. Marcus Gemeinder - DB Mobility Logistics AG
14.09.2011 | 4:00 - 5:00 PM

Tales from the Trenches - Warum Mobile-Projekte scheitern
Matthew Langham - Indiginox
14.09.2011 | 5:15 - 6:15 PM

MobileTech Open and Mobile Night
There will be also again an Open Track, which you can attend free of charge. Please find the program for that on the MTC Website. We're also looking forward to the evening sessions, the MTC Mobile Night.

http://mobiletechcon.de/2011/mtcopen/

7:45 PM
Location Based Services – Mobile Lead to Point of Sale
Achim Himmelreich - Mücke, Sturm & Company

8:30 PM         
Mobile – The Place to be. Aktuelle Marktzahlen der Mobile Branche
Stephanie Renda - BVDM

9:00 PM         
Expertengespräch: Willkommen im Mobile 2.0
participants TBA

Bokowsky + Laymann at the MobileTech Conference
Of course we are also present in Mainz, check out our three talks.

Social-Media-Integration for iOS-Applications
Matthias Proske - Bokowsky + Laymann GmbH
13.09.2011 | 5:45 - 6:45 PM

Development for Augmented-Reality-Browser
Markus Bokowsky - Bokowsky + Laymann GmbH
Matthias Proske - Bokowsky + Laymann GmbH
14.09.2011 | 11:30 - 12:30 AM

AND - ONE MORE THING

Ludwig II. augmented, how the Fairytale King hit the iPhone
Dr. Klaus Ceynowa - Bayerische Staatsbibliothek
Markus Bokowsky - Bokowsky + Laymann GmbH
13.09.2011 | 10:15 - 11:15 AM

This is the first chance to get a first-hand look at our big project of this year. The "legendary" mysterious and long awaited iPhone App "Ludwig II - Follow the Tracks of a Fairytale King". This talk is a pre-launch event, you can see the app before anybody else can, it will premiere in the App-Store on September 26. Of course we'll also talk about the Strategy behind it and some lessons learned during the development. We'd be very happy to see you in the talk.

Ludwig II - Follow the Tracks of a Fairytale King.
The official Press Conference

On September 26, will be the official launch of the App. There will be a press conference at the Bavarian State Library in the morning and an event in the evening where also the opening of the Exhibition "Spuren des Märchenkönigs" will be celebrated. This is an invitation only event. That’s all we are allowed to say for now, check out the App-Store on September 26. or read the next issue of this newsletter, which will be out also on September 26.

insideAR 2011 - Augmented Reality Conference

Also on September 26, insideAR, the Augemented Reality Conference by metaio is taking place in munich. Metaio is the leading technology driver in the AR space at the moment. The Mobile Unifeye SDK which we used to develop the Ludwig II App is a product of metaio. Although it is an company held event, insideAR developed over the last years to the largest Conference in the Augmented Reality space in Europe or maybe even worldwide. It goes over two days this year, 26-27 September. If you'd like to join, there are still tickets left for the Sept. 26.

Ludwig II. at the insideAR
There will be a presentation of the Ludwig II. App at the insideAR Conference at 5pm on Sept. 26 by Dr. Klaus Ceynowa (Bavarian State Library) und Markus Bokowsky. The App will be also part of metaio's "Augmented City" showcase on both days. A presenter will be there to demo the application and answer your questions.

We will be also present at the partner area of the show, come visit our booth, we'll show you our latest AR related projects there.

All talks and presentation at insideAR will be in English

B+L at the newsstand: Augmented Reality - The new dimension in mobile marketing

Markus Bokowsky and Matthias Proske wrote a series of two articles about Augmented Reality for the new magazin mobileDEVELOPER. It is the successor of the magazines MacDeveloper and Mobile Developer Android and will be a monthly publication. The first part had been in issue 8/2011, part 2 will be in 10/2011 at the newsstand later this week.

mobile DEVELOPER, 8/2011
Augmented Reality -
Eine neue Dimension für mobile Applikationen Teil 1
by Markus Bokowsky

You can find the first part of this long article also in our knowledge base (text in German).

mobile DEVELOPER, 10/2011
Augmented Reality -
Eine neue Dimension für mobile Applikationen Teil 2
by Markus Bokowsky & Matthias Proske

Available at the newsstand now.

Review Webinale 2011

In the last issue of this newsletter we mentioned, that it might be a good idea to attend the webinale 2011 in Berlin. Now, webinale is already history, and also the summer comes to an end. We think it was a nice event for the web community and hope to see you there next year. If you couldn't attend the slides of Markus Bokowskys talk are now available on slideshare.

Augmented Reality: Die nächste Dimension im Mobile Marketing
by Markus Bokowsky

View on slideshare

There had been a broad coverage of the webinale by the German radio station Radio Fritz in the program "Trackback". You can listen Trackback Vol. 232 webinale edition with an interview with Markus Bokowsky ( 8:58 to 14:35) here:
http://trackback.fritz.de/2011/06/04/trb-232-webinale-augmented-reality-webdesigntrends-netz-2021-dreihundertfunf/

That’s all for now. As always, we'd love to see you Face to Face at one of the various occasions. If you'd like to stay up to date with the King and all the other stuff regarding Bokowsky + Laymann have a close eye on our facebook page or twitter channel, you might see it there first.